FeedbackHub
For the customers whose email address you will never have
Most businesses that serve people in person cannot email them afterwards, because there was never an email address to collect. A QR card on the counter solves that. Print it, place it, and anyone with a phone camera can rate you before they have left the building.
Ten designs, ready to print
Each QR code is generated against a published form and rendered onto a print-ready page. You pick a template, adjust the headline and supporting line if you want your own wording, and send it to a printer. There is no design work and no waiting for artwork.
The ten templates cover the tones that businesses actually need. Classic and Minimal for somewhere understated. Bold Banner for a wall or a window. Friendly and Thank You for a warmer, more personal counter card. Elegant for a restaurant table. Five Stars when you want to be explicit about what you are asking for. Cafe, Retail and Service Desk carry wording written for those specific settings.
Headline and subtext are editable per code, so one shop can run a different message on the table cards than on the card that goes in a delivery bag.
The printed card is permanent. What it points at is not.
This is the difference between a QR code generated by a free online tool and one managed properly.
Change the form without reprinting
A code points at a short redirect URL owned by your account, not directly at a form. Point it at a different form and every card already printed, laminated and glued to a table starts sending people to the new one. Seasonal campaigns, a revised question set, a different branch form: none of it costs you a print run.
One code per placement
Create separate codes for the counter, the tables, the delivery bags and the van. They can all lead to the same form, but each records its own scans, so you find out which placement is doing the work and which one everyone walks past.
Scan activity is logged
Every scan is recorded with its timestamp and device information, and shown on an activity view per code. You can see the daily pattern, spot the lunchtime peak, and tell the difference between a card nobody notices and a card people scan but abandon.
Scans are attributed to responses
When a scan turns into a submitted response, the response is attributed back to the code that produced it. The QR channel then appears in your channel breakdown alongside email, SMS and WhatsApp, with its own count and average rating.
Where to put the card matters more than the card
A QR code works when the customer is stationary, unhurried and has just finished the thing you want to ask about. That rules out most of the places businesses instinctively put them.
By the till is good, but only if it sits where people stand while their card is processing. Taped to the side of the terminal facing the staff member is a card nobody will ever read. On the table in a restaurant is excellent, because guests are seated with nothing to do for stretches of the meal. On the receipt or in the bag works for takeaway. On the back of an invoice works for trades. Inside the parcel works for eCommerce, and often outperforms the follow-up email because the customer is holding the product at the moment of asking.
What consistently fails: a poster above head height, a code on a door people walk through rather than stand at, and a code with no explanation of why anyone should scan it. The headline on the card is doing as much work as the code itself.
- Table tents and stands in restaurants and waiting areas
- Counter cards positioned where customers pay
- Receipt footers and takeaway bag stickers
- Delivery boxes and packing slips
- Invoices, job sheets and service reminders
- Vehicle livery for mobile trades
Getting more scans
Say what happens next. "Scan to rate your visit, takes 30 seconds" outperforms "Feedback" by a wide margin, because it removes the uncertainty about how much of their time you are asking for.
Ask out loud. A staff member saying "there is a card on the table if you have thirty seconds" roughly doubles scan rates in most settings. The card alone is passive.
Keep the first question visual. Stars or faces on screen one, so the customer sees a single tap rather than a form.
Do not offer a discount for it. Incentives inflate scores and attract people who want the discount rather than people who have something to tell you.
What QR feedback can and cannot tell you
QR responses are anonymous unless the customer volunteers contact details, and that is a real trade-off worth understanding before you rely on them.
What you gain is volume and honesty. Nobody has to be identified, nothing is tied to their order, and people say things they would not put in an email that has their name on it. For spotting patterns across a location, that is exactly what you want.
What you lose is the ability to follow up. If a QR response describes a genuinely bad experience, you often cannot phone that person and fix it, because you do not know who they are. This is why most businesses run both: QR for walk-in volume, and email or SMS attached to orders for the cases where recovery matters.
You can bridge the gap by adding an optional contact field to the form, shown conditionally when the rating is low. Most happy customers skip it. A meaningful proportion of unhappy ones fill it in, because they want the problem dealt with rather than merely recorded.
The other limitation is attribution. A QR response tells you it came from the counter card, not which staff member served that customer, unless you ask. A single choice question listing your team, or separate codes per station, closes that gap when you need per-person reporting.
Cards on the counter by the end of the week
Tell us how many locations you run and where customers pay. We will set up the codes, pick sensible placements and send you the files ready for print.